Websites with flash introductions are quite common throughout today’s Internet. While this can be a great idea for some sites, it can be detrimental to others. Introductions that are not created in the proper way may lead customers to leave before ever actually accessing the web sites content. I wrote this article to go over flash introductions and to explain the right and wrong way to use them.
The first thing you must know is that flash introductions are fantastic, but only if they are used correctly. For instance, if you have created a web site to promote a movie, than there is nothing wrong with creating a long and captivating flash introduction. However, if you have decided to create a web site about deodorant, than you should not waste your visitors time with a long drawn out video of deodorant or a deodorant type commercial. These types of web sites are solid examples of niches that need to have shorter flash introductions to keep bounce rates low.
Just to recap, sites selling incidentals should not start out with long flash introductions or commercials, (with the exception of Old Spice, because they’re hilarious. Sites that are promoting a movie or a video game should start out with long and dramatic flash introductions.
Once you’ve determined whether or not your site’s flash introduction needs to be long or short, you need to determine the content of your intro. Obviously sites promoting movies can simply put a teaser trailer into their intro, but it does get trickier with other sites. For instance, a website selling a suit should not waste their visitors time showing them 100 different suits in their introduction. People looking to buy a particular type of suit will be turned off by this intro and will leave before finishing the video. These websites should have a short introduction that lets users know where they are and what they can do on your website.
Just to recap, sites selling incidentals should not start out with long flash introductions or commercials, (with the exception of Old Spice, because they’re hilarious. Sites that are promoting a movie or a video game should start out with long and dramatic flash introductions.
Once you’ve determined whether or not your site’s flash introduction needs to be long or short, you need to determine the content of your intro. Obviously sites promoting movies can simply put a teaser trailer into their intro, but it does get trickier with other sites. For instance, a website selling a suit should not waste their visitors time showing them 100 different suits in their introduction. People looking to buy a particular type of suit will be turned off by this intro and will leave before finishing the video. These websites should have a short introduction that lets users know where they are and what they can do on your website.
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